A coffee shop in East London has provoked outrage after banning Ugg boots and referring to them as slag wellies.
Brick Lane Coffee in Shoreditch, East London, slated the popular Australian brand on a chalkboard outside its shop earlier this week, with the message: 'Sorry no Uggs (slag wellies)'.
Passers-by took to Twitter to express their anger and it's not the first time The Goswell Road establishment has caused controversy.
Earlier this year it prompted a similar response with a sign saying 'sorry, no poor people' and another that read 'please don't feed the crackies,' referring to drug addicts.
Brick Lane Coffee are known for their provocative chalk board signs.
Previous offerings include: 'One coffee a day keeps Ebola away,' and 'No Northerners (you couldn't afford it anyway).'
The independent retailer was unapologetic about the latest row.
In a statement, a spokeswoman said:'This criticism is a lot less than the support we get. Our shop is full of happy customers.
'All this kind of faux outrage does is give us further publicity.'